Warby Parker (Spec Ad)
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Warby Parker (Spec Ad) *
Find Your Festive Frame of Mind
Glasses are too expensive. Selling glasses online was disruptive. Many people worldwide are in need of affordable glasses. Children are falling behind at school because they cannot read, people can’t do their jobs efficiently or cannot do their jobs efficiently enough. They may not know that Warby Parker offers designer eyewear at a revolutionary price, especially for the Holidays.
My role as a Copywriter for this Spec Ad was to launch an awareness campaign that promotes and highlights Warby Parker’s Winter 2024 Collection as a stylish and essential part of the season. I achieved this by creating copy through OOH and Social Paid Media.
John Nuñez (Copywriter), Brian Reyes (Graphic Designer)