Poppi (Spec Ad) *
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Poppi (Spec Ad) * *
Sip The Future. Taste The Change.
As the Copywriter for this Spec Ad, I expanded one of Poppi’s Paid Social Media posts to expand on resonating with their target audience of health-conscious people who are interested in wellness and functional beverages. My goal was to amplify the brand’s unique voice by aligning the messaging with Poppi’s diverse range of flavors. I created more flavor affirmations that not only showcased the products qualities but also deepened its connection with their viewers on social platforms.
Flavor
Classic Cola
Rasberry Rose
Watermelon
Wild Berry
Lemon Lime
Headline Copy
“Because regular soda is so last year”
“Soda that tastes like a good mood”
“When your drink matches your energy”
“Pop the cap, unlock the vibe”
“A little pop, a lot of personality”
Reason
You can have that crisp, refreshing, and classic taste of Cola that everyone loves without the unhealthy after effects. It’s time to love soda again, the right way
Everyone deserves to feel good after satisfying your cravings. Let yourself feel all the feels after indulging in Poppi’s mouth-watering Rasberry Rose that tastes like the ultimate good mood
Poppi’s Watermelon flavor is an experience in a bottle that has that balance of refreshing taste and health benefits to fuel your energy and match the unique energy every individual brings
Poppi helps you activate your best self with every wild and flavor-packed sip, all while tasting like the future of fun, wellness, and refreshments. Like the Wild Berry flavor, you can taste the change with every cap
Just like Poppi’s different flavors, each flavor carries its own personality. The Lemon Lime flavor is bold, unique, and has a lot of benefits that shows what the future means for a healthy refreshment